Our Story
Two sisters. One vision. Egypt's fashion infrastructure — built from scratch.
The Team
Farah Baky
Founder & CEO
Farah is one of Egypt's most credentialed fashion professionals — a Dubai Fashion Institute and London Style School alumna with campaign experience for Versace, Armani, Rolex, Bulgari, and Ferragamo. With over 119K followers on Instagram and more than a decade working with Egypt's leading brands, she built BFH to give serious fashion players the strategic edge they need.
- Dubai Fashion Institute — Certified
- London Style School — Certified
- Campaign work: Versace, Armani, Rolex, Bulgari, Ferragamo
- 119K+ Instagram followers (@farahbaky)
- GUC Graduate
Farida Baky
Co-Founder
Farida brings the business rigour to BFH's creative vision. An AUC graduate with a strong foundation in strategy and operations, she ensures that every BFH project is delivered with the precision and professionalism that clients expect.
- American University in Cairo (AUC) — Graduate
- Operations & Business Strategy
Campaign Experience
The brands that trusted BFH with their story in Egypt.
Why We Built BFH
Egypt has world-class fashion talent. What it lacked was infrastructure — strategic, professional, connected. Baky's Fashion Hub is that infrastructure. We built it for the designers, stylists, and brand founders who are too good to stay invisible.